The 2027 Hooters Calendar Is Now in Production

Behind the scenes

The road show begins

It’s official: the 2027 calendar is in production. We’re back on the road doing what we’ve done for years now: chasing good light, scouting locations, and getting the kind of all-American shots this calendar has been known for since the ’80s.

Shot on film

A lot of this year’s work is being shot on film. It’s slower and there’s no screen to check, but that’s the point. It forces everyone to slow down and get the frame right in camera, and it gives the photos that warm, timeless look you can’t fake in post. The shot here is a straight 35mm frame off the set.

The part most people never see

This is the part most people never see. The casting, the early mornings, the travel between locations, the crew sweating the small stuff so the finished pages look easy. They’re not, but that’s the job, and we still love doing it after all this time. Every year the goal is simple: make this one better than the last.

Want a first look? We’ll be posting behind-the-scenes from the shoots right here as the season goes on. Check the behind-the-scenes gallery now and then, keep an eye out, and watch the 2027 edition come together frame by frame.